Henry Ford in 1922 was quoted as saying about his Model T Ford “the customer can have any color as long as it is black”. Today we smile at this, and say of course this doesn’t happen today … but it does!
Smart businesses know that often their product may be substantially the same as in previous years, but they still need to create some sort of difference to encourage buyers to purchase their product. Often this difference is in packaging or colors.
Take a look at the car industry, where the body shape and engine may not change from year to year - but what does change are little things like the paint color or the interior trim shading.
Mindless consumerism maybe … but what about businesses that don’t change their product from year to year? Those who don’t look at the markets they may be missing out on by rigidly and doggedly staying with what they know.
One of the classic cases I use as an example was the mobility industry - wheelchairs, hoppers, walkers and walking sticks. Until approximately 2 years ago you could only by these things in hospital silver. If you were lucky you could […]
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Tags: model t ford, mindless consumerism, smart businesses, paint color, mobility industry
Wheelchairs come in many different shapes and sizes depending on one’s specific needs. However, choosing a child wheelchair can be tricky as there are many things you need to take in consideration; here are a few tips, which I hope will be of assistance when choosing a child wheelchair in the future.
Assessing The Child’s Specific Needs
Most importantly, when you buy a child wheelchair the specific needs of the individual child are of paramount significance. What is the child’s health? Does he or she need a lot of physical support? Or, is he or she very active? Each of these considerations will impact what type of chair is needed and what elements you include in the chair you buy.
For example, electric wheelchairs are very sophisticated. Not only are they powered by simply using a joystick or other device, but you can adjust things like seating position with the touch of a button. This is useful for a child, for example, who gets frequent pressure sores or needs to have seating adjusted frequently in order to remain comfortable. In addition, of course, the joystick feature for wheelchair operation is of paramount importance in order to give independence to a child who has […]
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Tags: paramount significance, different shapes, shapes and sizes, pressure sores, seating position
Wheelchair ramps have improved a lot in recent years. Now, they’re much more versatile and you have a lot more to choose from. You should have little problem finding just what you need. When you choose a wheelchair ramp, there are a few things to keep in mind in order to make the best choice for you, including your present physical health.
Choosing The Right Material For Your Wheelchair Ramp
There are an almost endless variety of wheelchair ramps available, constructed from a variety of materials, and it should be pretty easy to find one that meets your needs. For example, if you need a wheelchair ramp to get into your house, it should be sturdy and weatherproof. A good choice for this might be a mixed alloy aluminum wheelchair ramp. It’s sturdy enough for everyday use and won’t rust.
Aluminum wheelchair ramps are a very popular choice because they are light and easy to maneuver however, aluminum by itself is very soft and therefore it needs to be mixed with other materials in order to be durable as well.
The Advantages And Disadvantages Of Aluminum Wheelchair Ramps
The advantages of the aluminum wheelchair ramps is the fact that they are light and that makes […]
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Tags: aluminum wheelchair ramps, wheelchair ramp, endless variety, everyday use, physical health